William, Alice and Steve decide to create the web series "Deer Alice" to achieve the success that would fill the void of their meaningless lives. At the start, they struggle to break the one-digit mark on their Youtube channel subscriptions. Also, they can't
　　decide if they are doing a drama or a comedy. But after no organic success at all and a mix of political influence with nepotism, network TV executive Silvio Piola buys the series. With furiously degrading reviews and ratings below zero, their first days producing for TV are an all-time low. Piola should know better and jump off the Titanic of network TV shows, but instead, he allies himself with William's mother. When that fails, he considers taking his own life, but then, the impossible happens: Deer Alice's nonsense love triangle story between two humans and a deer (played by a man wearing a cheap deer costume) becomes very influential among hipsters, who start a strong fan base that raises Deer Alice to success. This situation ...